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Cross-shopping patterns, so a retailer can
see where else their customers shop and
buy within their community. |
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Lifestyles and event participation, enabling
a retailer to determine the most effective promotions and events to leverage to reach their shopper base. |
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Multicultural consumer patterns and interests, demonstrating the unique shopping interests and brand preferences of highly-coveted ethnic groups. |
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Shopper media usage — from traditional media (such as television, newspaper and radio) to interactive and out-of-home media. |
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Comparing and contrasting shopper profiles, to
find out how shoppers are unique within
their local market, or how a shopper in one
city compares to another city. |
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| Scarborough data goes far beyond the retail industry. The same core syndicated, locally-focused information is relied upon by countless marketers and media professionals as a daily planning tool. Our services include 81 Top-Tier Local Market Studies (covering the largest U.S. cities) and Mid-Tier Local Market Studies (covering smaller geographies). Scarborough data spans 2,000 categories and brands. We are a "local" service, which means that we are measuring stores, brands, and media outlets that exist within a local market, giving you a truer picture of the local business landscape. |
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Download our Retail Success Kit, which includes fact sheets and detailed reports covering:
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Insights on How to Improve
Sales Performance in Underperforming
Retail Locations |
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Coupon Trends |
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Gift Card Usage in a Down Economy |
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